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'<p><img src="https://www.puerwang.cn/uploadfile/2018/0523/040984ec.jpg"></p><p>图片: 网络编辑李 Guope 骑马崇拜孟库雪茶花王</p><p>在春季, 云南法律制度报纸《云茶业》特刊这茶业的新锐媒体刚刚通过了一周年纪念日, 在茶叶行业中大声播放了 "新媒体思维, 经营传统报纸" 的旗帜, 向着 "云茶第一媒体 "的目标是继续向前迈进, 为读者和客户提供更多的价值。</p><p>据了解, 云南茶叶行业第一门户网站-网络, 实施互动战略的网络, 手捧云南法报, 于3月26日隆重推出 "云茶业" 的特刊。网络成立于 2007年, 以传播茶文化为己任, 多年来作为中国云南普洱茶国际博览会的唯一发布网站, 在百度、谷歌等搜索引擎中已被记录在业界前列, 并致力于打造整个产业链一条龙服务平台。《云茶业特刊》的出版与经营, 延续了网络一贯坚持的 "云茶历史, 为草根立法" 的宗旨, 在民事立场上深入报道所有在云茶行业方面, 记录了行业变化的时代, 茶叶为基层茶商提供了一个平台来发出自己的声音。同时, 利用网络问题, 整合了传统渠道和上游供应商的资源, 打造了整个产业链一条龙服务平台, 为客户提供营销策划、渠道建设、品牌推广、融资等一揽子深入服务。</p><p>据《网络与云茶业》编辑李 Guope (网名白 Mafima) 介绍, 云茶业专题为4版全彩出版, 每个月出两期, 致力于打造云茶生产厂家的优质宣传平台上, 云南是唯一覆盖昆明茶城所有客商的茶叶出版商。特殊问题具有内容生产和分销渠道的优势。</p><p>在内容制作方面: 由云南省茶叶行业的专业人才领导, 创建一流的生产团队, 确保团队拥有不同风格的作家, 满足客户的不同需求, 能站在行业潮流、品牌文章的高度推广, 规划第一, 可提供广泛的视野, 实用的推广方案, 开阔的行业重点, 深入的报告, 开水煮茶, 饮茶在路上, 集茶, 茶活动, 商务快车等产品和特色栏目, 是广大读者了解云茶行业的窗口, 是广告业务的重点, 为投放的优秀平台。</p><p>在这个问题上: 孵化期涵盖了昆明的主要茶叶市场 (休闲、金石、雄大、新蜗牛湾、新嘉园、大企业汇、邦盛、前卫等) 所有商家, 给这些商家免费;扩建问题涵盖广州、北京、上海、济南等核心城市的主营茶叶批发市场;建立增值分销渠道, 利用现有分销渠道的法律报告, 为省级政府部门发布, 在昆明街头和小巷公报上, 积极拓展昆明高端分销渠道, 这样作为银行网点、酒店、高档餐厅、会所等, 并可根据广大客户的需要, 定点送报, 充分覆盖目标群体。</p><p>李 Guope 说: "云南法律报告云茶行业专题, 第一周年庆, 我发现布局不够, 似乎两周的审议都变成了周刊。云茶产业的特殊问题是茶叶行业中第一个不依赖广告, 依靠提供深入情报服务的刊物。随着互联网礼品经济思想的发展, 打造一个完整的产业链深厚的服务平台, 深入创造客户价值, 是报纸形式的新媒体。所谓礼品经济, 是为战略合作伙伴免费或优先生产原创内容而出版的, 为了实现战略互信, 然后通过提供品牌策划、媒体整合、渠道开发、产品销售等深层次的服务赚钱。"</p><p>作为茶叶行业的资深独立评论员和策划者, 他指出传统媒体的出路在于利用互联网的思想。"传统媒体内容 + 广告 + 发行模式或将会有市场, 但越来越难做到, 最大的价值是新媒体的深度服务, 跨境资源整合"。随着新媒体思考做报纸、网上刊物互动、营销策划、产品销售、媒体整合和传播, 这是什么概念？只能说, 传统的媒体革命。自报以来, 经常有朋友亲切的提醒, 报纸没有未来, 如何不从事微信等新媒体。今天, 我们做报纸是新媒体, 一点也不幽默, 但这是真的。用网络思维来做传统的频道, 用新媒体的思维去做传统的媒体, 就是我们在练习。深厚的服务战略客户, 是打造客户粘性、微信的最大价值也是用户的粘性。突破边界, 整合各种优势资源, 做整合营销推广, 是以微博学习、以兴趣为出发点的话题, 尽可能地整合更多的粉丝, 扩大脸部传播的影响。"<br>他巧妙地阐述了自由模式与收费模式之间的互动关系: "用礼品经济模式做报纸, 是先把广告业务的一面, 免费的报告作为对人们的真诚礼物。谈论广告伤害感情, 礼物是爱。通过送礼, 改变客户意识, 再看机会谈合作, 循序渐进, 提供深入的服务。等到报社做出一定的口碑, 广告就会自动来了, 广告价格也会上涨, 这是我杂志的核心观点。"</p><p>当我问李先生, 从两周换到每周, 作为主编这个特别的问题, 你会投入更多的精力和时间, 会更加努力, 你如何协调工作与生活的关系, 李说: "我们经营的云茶业在冷杉t 年, 主要是在探索一种新型的行业媒体经营模式下, 做得很辛苦, 走了很多弯路, 经过近半年的摸索, 才形成了今天的模式。虽然第一年是每两周, 但作为一种方法来探索着陆模式, 艰苦的努力将不会比每周运行更容易。现在, 我们理顺了运行一本杂志的模式和过程, 用专业的编辑和管理团队协作, 每周做一次, 现在比较容易, 我想这将比上周更容易做两周。而且, 我一直主张通过工作和生活的界限, 把工作作为一种生活方式, 来磨砺和提高自己。这是工作就是生活, 生活是一种实践。我喜欢做草根的事情, 挑战行业固有的传统, 比如折腾一些看似毫无意义的事情来思考未来的云茶产业。"</p><p>云茶行业的特殊问题, 从建国伊始的人们就不懂了, 遇到很多冷, 今天的内容更加精致和丰富, 布局越来越紧, 这是与整个运营团队的努力密不可分的。在网络总经理 Nibing 总经理的指导下, 编译、发布和管理团队紧密合作, 力争有创意, 有价值, 有方面的刊物。同时, 积极顺应时代潮流, 利用互联网的新思维, 积极开展跨境营销, 打破传统媒体和网络媒体乃至新媒体的界限, 实施媒体,电力、传统渠道、上游厂家资源、政府部门、行业协会等跨境资源整合, 引进了深厚的服务茶商一条龙服务平台, 具有知识型产业 (知识经济) 赢得未来, 占领茶叶产业服务经济高端。</p><p>(作者: 绿丁香网文章, 转载请注明作者和来源责编: 丁香)</p>' |
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'total' => '请使用count标签查询',
'field' =>
array (
),
),
33 =>
array (
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array (
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array (
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array (
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array (
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array (
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array (
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array (
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'url' => 'https://www.puerwang.cn/chajuchaji/index.html',
'total' => '请使用count标签查询',
'field' =>
array (
),
),
) |
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