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'<p align="center"></p><p>四川茶叶出现在第二届中国国际茶叶博览会专家云集的四川茶叶中为什么热捧</p><p>5月19日上午, 杭州国际博览中心杭州龙韵茶业有限公司执行董事裴微笑着面对他。半小时前, 他与四川茶叶集团签定了1亿元意向协议, "以" 天府龙芽 "销往浙江市场。"</p><p>当天的 "天府龙芽" 推广将是现场, 共达成2亿5300万元意向协议。今年清明节前, 一大批外国茶商涌入四川 "抢茶", 价格比去年同期多 20%, 专家认为, 四川茶叶的美誉是一项重要的推手。</p><p>"四川茶叶正在改变生产的大、小品牌的两难境地。"省级政府主管、四川茶叶工业发展联合办公室主任张欣表示。</p><p>四川茶, 如何赢得浙江茶商的青睐, 习惯于饮用西湖龙井？</p><p>参观现场, 海内外茶叶云集, 川茶 "非常好"</p><p>"之前的四川茶包装纯绿色, 有点土气。这两年明显不同, 设计的气氛, 精美的包装, 有茶色的价值和气质。"站在杭州国际博览中心天府龙芽展览区, 福建利达茶叶厂销售总监 Zhouxiaoli 叹了口气。</p><p>杭州市民周行一盒咖啡红茶是很有兴趣的, 向导购员询问 "是茶还是咖啡馆"。原来, 这是四川茶叶集团最新研发的功能性茶叶产品, 以红茶为基础进行调制, 具有抗疲劳、盛金提神的功效。</p><p>大受欢迎的莫过于天府龙芽。"吕醴陵市茶为珍品, 白居易的诗知闻只有水, 茶在亲信的是蒙山", 歌谣也叫 \' 长江在水中, 蒙山名茶 \', 可在茶名中看到。"浙江大学茶叶研究院副主任、国家级茶叶事业部 Shihung 作为本茶博览会的推广, 为四川的全球推广好茶"。</p><p>"一天早上, 茶的客人没有停止。"川茶热, 雅安农业局局长吴蓝看见在眼里, 喜在心里。在茶花节的顶端, 数以百计的茶叶商人和市民被倒入上午讨论合作或购买产品。"威固特!产品一杯地道的四川麻雀舌, 几个欧美游客不禁赞叹。</p><p>第二届中国国际茶叶博览会5月18日开幕, 共有30多个国家和地区的1540家知名中外企业参展。师父聚在一起, 为什么四川茶还能加热？</p><p>"品牌创新是关键!"四川茶叶品牌促进会常务会长、四川茶叶集团董事长 Yenzeven 介绍, 川茶军一直坐在中国驰名商标14、68名商标、28地标产品"。在 2017年, 中国茶叶企业品牌价值 100, 四川占9。</p><p>为世界的茶叶寻找差距, 机遇与挑战并存</p><p>四川产茶县多达120家, 注册茶叶企业1600多户, 商标1万多家。但四川人的尴尬多年: 曾经有上千户茶叶, 千企业万厂茶, 千牌万品卖茶, 60% 川茶无奈成为别人的原料。</p><p>2016年5月, "天府龙芽" 向全球发布, 成为全国茶叶行业第一省重点区域品牌。从此, 川茶与西湖龙井有着相同的地域象征特色, 看到了著名的茶叶产地名片。</p><p>"它击中了中国茶产业3第一: 第一个省级大区域品牌, 第一个 \' 6 + x \' 茶型品牌 (6 为中国六大茶叶, x 为茶叶衍生物产品和创新产品), 也是第一个" 区域品牌 + 企业品牌 "。张建这个职位 "天府龙芽"。</p><p>两年的强势突破, "天府龙芽" 引领川茶进入中国茶的第一方阵, 并向 "天下名茶" 迈进。去年, 我省茶叶面积500万亩, 产量28.3万吨, 产值210亿元, 综合产值630亿元, 位居全国前列, 茶叶产业综合经济实力位居第二。在乡下。"10 多亩茶园, 去年销量超过3万元, 半年至3万元.""龚县青龙村的茶叶农民江 Fangju 说。</p><p>在四川天府龙芽有限公司总经理 Rowei, 以 "天下名茶" 的前进, "天府龙芽" 将继续发挥力量。</p><p>对新的要求, 四川茶叶短板仍然存在。孟山悦华茶集团店李阳发现在茶叶博览会上, 国内外茶商普遍评价四川茶叶, 而普通消费者也不太懂 "大众化和传统茶, 还有差距"。"</p><p>一些企业正在控股集团打造品牌关注点, "一大批企业加入公共品牌, 不会出现 \' 老鼠屎粥 \' 的情况吗？"</p><p>在加拿大茶叶企业 Baiyaren, 与浙江等地区茶叶出口相比, 四川茶叶在产品标准、贸易方式、出口型茶叶企业中还存在差距, "站在世界茶叶产业的舞台上, 以抓更多市场份额。"</p><p>希望未来四川茶叶产业的发展, 让世界爱上川茶</p><p>西湖龙井、黄山毛峰等早已闻名遐迩。川茶赢得了品牌大战, 可变原料产量为品牌输出, 不是一朝一夕的工作。"许多受访者认为。</p><p>质量是根本。"我们有陈 Zongji 领导的外部专家团队和80多名研究、管理型人才队伍, 同时也与中国科学院、省级农业科学院等进行了" 学习和使用 "联盟。Yenzeven 说, 目前, "天府龙芽" 已创建了整个茶叶产业链质量监督体系, 建立了 "从茶园到茶杯" 26 关键环节的整个溯源系统。</p><p>"天府龙芽" 门槛很高, 四川最好的茶叶可以收录进去。"Micangkou 茶花实业集团有限公司操作总监莉莉感觉很深, 今年年初 Micangkou 茶花与" 天府龙芽 "洽谈合作, 在短短一个月内, 川茶集团委托独立第三方,公司基地前后、车间等实地考察8次, 反复确定达到标准, Micangkou 茶花前玩 "天府龙芽" 标志。</p><p>"茶品牌推广走出去, 我们必须把最好的茶叶带到国家和世界。云南大益集团推广经理淇奈建议, 特别是向北方一些茶叶产区, 现场展示展览。</p><p>浙江茶叶集团茶叶出口量全国领先, 绿茶出口世界前列, 出口国家和地区达80以上。本集团在茶叶博览会现场负责 Fangjive 为四川茶叶向世界 "理念", 应加强出口基地的规范化建设和认证, 特别是农药残留检测必须保证完全合格。</p><p>"我们在世界各地的几个大洲设有办事处, 工作人员基本上是为国内专业人士提供便利, 促进品牌推广和市场发展.""在 Fangjive 观下, 立足质量与标准, 又长期" 钉在 "海外市场打品牌。</p><p>5月10日在成都市帷幕第七届四川国际茶叶博览会上, 好消息: 我们将充分利用国家 "一路" 的主动权, 发展外向型的四川茶叶产业, 使其成为外向型四川省农业示范产业。瞄准目标市场大力发展出口产品, 建设出口茶叶示范区, 提高四川茶叶原料的综合利用。大力培育外向型茶叶企业, 完善茶叶出口企业的融资、加工环境, 提高四川茶叶企业的国际竞争力。</p><p>"下一步, 我们将以市场为导向, 满足消费者需求, 不断创新和调整产品结构, 优质川茶塑造四川茶叶品牌, 力争全面建设、跨区域、多行业一体化发展新茶经济, 让世界爱川茶。"Yenzeven 说。(记者乒乓球凤尾李苗)</p>' |
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'child' => 0,
'disabled' => '0',
'ismain' => '1',
'childids' => 32,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => '0',
'linkurl' => '',
'seo' =>
array (
),
'template' =>
array (
'pagesize' => '20',
'show' => 'show.html',
'category' => 'category.html',
'list' => 'list.html',
'search' => 'search.html',
),
'admin' =>
array (
2 =>
array (
'show' => '1',
'add' => '1',
'edit' => '1',
'del' => '1',
),
),
'member' =>
array (
),
'html' => 1,
'urlrule' => 5,
),
'displayorder' => '0',
'acount' => '520',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '32',
'catids' =>
array (
0 => '32',
),
'is_post' => 1,
'tid' => 1,
'url' => 'https://www.puerwang.cn/puerchameirong/index.html',
'total' => '请使用count标签查询',
'field' =>
array (
),
),
33 =>
array (
'id' => '33',
'pid' => '0',
'pids' => '0',
'name' => '茶商茶农',
'dirname' => 'chashangchanong',
'pdirname' => '',
'child' => 0,
'disabled' => '0',
'ismain' => '1',
'childids' => 33,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => '0',
'linkurl' => '',
'seo' =>
array (
),
'template' =>
array (
'pagesize' => '20',
'show' => 'show.html',
'category' => 'category.html',
'list' => 'list.html',
'search' => 'search.html',
),
'admin' =>
array (
2 =>
array (
'show' => '1',
'add' => '1',
'edit' => '1',
'del' => '1',
),
),
'member' =>
array (
),
'html' => 1,
'urlrule' => 5,
),
'displayorder' => '0',
'acount' => '1138',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '33',
'catids' =>
array (
0 => '33',
),
'is_post' => 1,
'tid' => 1,
'url' => 'https://www.puerwang.cn/chashangchanong/index.html',
'total' => '请使用count标签查询',
'field' =>
array (
),
),
34 =>
array (
'id' => '34',
'pid' => '0',
'pids' => '0',
'name' => '茶具茶几',
'dirname' => 'chajuchaji',
'pdirname' => '',
'child' => 0,
'disabled' => '0',
'ismain' => '1',
'childids' => 34,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => '0',
'linkurl' => '',
'seo' =>
array (
),
'template' =>
array (
'pagesize' => '20',
'show' => 'show.html',
'category' => 'category.html',
'list' => 'list.html',
'search' => 'search.html',
),
'admin' =>
array (
2 =>
array (
'show' => '1',
'add' => '1',
'edit' => '1',
'del' => '1',
),
),
'member' =>
array (
),
'html' => 1,
'urlrule' => 5,
),
'displayorder' => '0',
'acount' => '1143',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '34',
'catids' =>
array (
0 => '34',
),
'is_post' => 1,
'tid' => 1,
'url' => 'https://www.puerwang.cn/chajuchaji/index.html',
'total' => '请使用count标签查询',
'field' =>
array (
),
),
) |
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