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'从2.9万到20茶: 茶和年轻人之间的距离有多远？'

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'武夷岩茶,乡土乡亲,小罐茶,古茶树,普洱茶,肉桂,武夷,龙井,茶里,普洱,天价,年轻人,消费者,多远,奶茶,茶叶,传统,市场,非标,消费'

'2.9万一公斤的"牛栏坑肉桂茶"又上头条了，吓得我赶紧喝杯喜茶压压惊。中国是茶叶大国，发展了几千年的茶产业，水不仅深，而且浑。从天价茶的炒作无上限，到小罐茶的热销7个亿，再到喜茶们的刷屏。这是中国茶在市场...'

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'CAIJI'

'2018-07-20 20:13:01'

'2018-07-20 20:13:01'

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''

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'<p><br></p><p>2.9万公斤的 "牛窖肉桂茶" 又上了头条, 吓得我赶紧喝一杯西茶压雅静。中国是一个大茶叶国家, 已经发展了千百年的茶叶产业, 水不仅深, 而且泥泞。从高价格的茶叶投机没有上限, 到小壶茶热 7亿, 然后再到茶叶的刷子屏幕。这是中国茶叶在市场上的三种产业。三与消费者的距离之间最大的区别是什么。</p><p>1、讲故事, 茶能卖到20万以上的天高价吗？</p><p>上周, 新华社的观点认为, 武夷岩茶价, 茶叶商将1000元一公斤普通的肉桂茶包装, 可以改变身体2.9万元一公斤的 "窖肉桂茶"。这个消息, 再一次把传统茶放到了尖点。在百度搜索: 天高茶, 20万多磅的茶是很常见的, 从成千上万到上百万磅的茶叶比比皆是。</p><p>我们可以一口喝下我们几个扁平的房子的价格, 还有一斤茶的宝藏, 成千上万倍的价格差异背后, 是文化属性的价值, 还是过度营销的洗脑业务现象, 我专门采访的是试图改造传统的茶人。</p><p>"茶具文化属性, 是超典型的非标产品, 非标代表了非常高的利润"。"国家高级茶评论家郭说。</p><p><img src="https://www.puerwang.cn/uploadfile/2018/0703/1a9194ba.jpg"><br></p><p>图片显示: "牛肉" 与飞涨的价格已经带来了龙肉, 山羊羊肉等特技</p><p>谈论目前的火是牛的坑的肉桂茶, 郭风景说, 非标产品被打造成的 "至尊单品" 路径不是长期的, 热茶最终会降温, "茶的独创性" 和 "公共品饮料" 的结合, 均衡发展, 做人能买得起一杯好茶, 路会越来越宽。</p><p>与其他行业相比, 茶叶行业的难点在于循环的复杂性, 从生产者到消费者, 手上的中间商多, 终端店贵, 没有产品, 不能满足消费者的需求, 使传统的茶人生存困难。</p><p>阻碍传统茶叶发展的症结何在？郭风景分析的钉子: "传统茶叶公司是玩自己家的东西, 山上的东西, 消费者看远了, 不知道自己在玩什么。"</p><p><br></p><p>图片是: 千年老茶树, 特山, 稀缺是通常的炒作概念<br></p><p>在深度, 茶叶销售商很少想到他们需要什么茶。传统茶叶在产地、投机观念上, 很少有人专门研究消费者。年轻人不爱喝茶, 茶文化有错吗？根据《电商数据》的锌财务报告, 青少年饮茶的比例逐年增加, 猫的茶叶销售数字基本上是每年增长的1.5 倍。</p><p><br></p><p>图:11 淘宝茶叶支付去年同期增长10%<br></p><p>在消费者市场上, 茶叶生产商通常的故事制作和高价位的例行程序都失败了, 他们还没有找到通过互联网打开市场的正确途径。鉴于目前茶叶市场, 郭风光说自己3意见:</p><p>研究消费者端, 消费者需要什么样的产品？什么是心理需求？什么样的生活方式, 他们需要茶带来？</p><p>生物技术在茶叶领域的发展, 不仅使树叶, 更少的保费, 做深加工。像普洱茶蛋糕, 是一个很好的尝试。</p><p>激活年轻的消费者, 如何吸引他们的注意力在社交平台上, 并把它们带给你？</p><p>有一个危险的有机, 在国内新的正常周期, 茶叶行业开始洗牌, 不适应市场竞争, 品牌逐渐淘汰, 留下的品牌将释放更强的生命力。小壶茶茶是消费者对茶叶品牌经营的两个典型案例。</p><p>2、与消费者的想法入场小壶茶</p><p>为什么中国的茶叶市场如此凌乱, 为什么没有茶叶品牌, 为什么中国茶叶只能是便宜的原材料 (平均单价小于15元/千克) 输出世界, 为什么年轻人喜欢咖啡比茶饮料呢？杜甫是把这些问题纳入茶叶领域, 而这些问题和传统茶叶企业的产品导向思维有着巨大的差异。杜郭认为, 只有找到行业法, 通过消费者的研究, 塑造新的品牌。</p><p><br></p><p>图片是: 小壶茶抽出 "买, 喝, 送" 三大消费场面</p><p>小壶茶在一个消费者的测试中: 仔细研究消费场面, 使消费者使用更方便, 注重消费者体验, 创造性地使用充氮锁小罐包装, 统一档次和价格, 交易透明度, 降低消费者选择成本。</p><p>玩 "中国茶应该像咖啡一样快" 的口号, 致力于让年轻人爱茶茶在 Chali, 包装时尚, 价格亲人, 数字分级系统, 以确保品味, 在消费者研究比小壶茶更彻底。</p><p><img src="https://www.puerwang.cn/uploadfile/2018/0703/ef90166d.jpg"><br></p><p>图片是: 以一种时髦的方式来演绎茶叶</p><p>"我们担心今天的年轻人会用同样的态度喝这杯茶," 他说。"茶叶创始人 Tan 说。</p><p>当地人通过 "农药" 和 "无农药" 二元划分, 重新归类为原根据毛尖、龙井等市场分类, 在移动电器业务和青少年玩得很好, 并取得了一席之地。</p><p>网易的盛, 小米的色调茶, 猫的新零售茶馆是传统茶融合互联网的思想, 走向品牌产品。</p><p>然而, 市场还没有渗透, 茶叶可以有较大的市场规模, 传统的茶叶圈仍处于封闭状态。数据显示, 茶玩的人只占消费市场的 20%, 而年轻市场的80% 没有完全激活和关注。</p><p>3、热茶, 是让年轻人的心通过</p><p>茶和雪茶党的火, 在一定程度上, 是他们激活了80% 市场, 为传统茶发现了年轻人之间的联系。他们研究了这一代年轻人的需要, 并在最充分的程度上满足了他们, 并建立了自己的品牌。</p><p><br></p><p>贴近消费者品牌</p><p>茶真的是茶吗？也许, 茶更是一种新的生活方式的载体。这一代的年轻人, 在担忧的问题上, 内心世界的吸引力比上一代人强烈。快乐的茶叶通过高颜色的产品价值, 酸甜清味, 健康的生活方式, 空间体验, 让他们找到自己的表达, 他们通过这些消费来表达什么样的人。4R. 理论, 采用社会营销, 注重与消费者的联系, 互动, 注重消费者的体验, 是消费者接受的一种方式。你说你的茶好, 希望消费者能爱。但归根结底, 消费者喜欢自己的, 他们想通过你的产品成为更好的自己。(此文由咖啡门转让授权, 来源: 界面新闻)</p>'

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'从2.9万到20茶: 茶和年轻人之间的距离有多远？_普洱茶新闻_中华普洱茶网'

'武夷岩茶,乡土乡亲,小罐茶,古茶树,普洱茶,肉桂,武夷,龙井,茶里,普洱,天价,年轻人,消费者,多远,奶茶,茶叶,传统,市场,非标,消费'

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    array (
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      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
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        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
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          'add' => '1',
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          'del' => '1',
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      'member' => 
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      'html' => 1,
      'urlrule' => 5,
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    'displayorder' => '0',
    'acount' => '10431',
    'mid' => 'article',
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    'catids' => 
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    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchaxinwen/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  24 => 
  array (
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    'pid' => '0',
    'pids' => '0',
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    'pdirname' => '',
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    'ismain' => '1',
    'childids' => 24,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
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      'admin' => 
      array (
        2 => 
        array (
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          'add' => '1',
          'edit' => '1',
          'del' => '1',
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      'member' => 
      array (
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      'html' => 1,
      'urlrule' => 5,
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    'displayorder' => '0',
    'acount' => '7433',
    'mid' => 'article',
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    'catids' => 
    array (
      0 => '24',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchazhishi/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  25 => 
  array (
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    'pid' => '0',
    'pids' => '0',
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    'pdirname' => '',
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    'childids' => 25,
    'thumb' => '',
    'show' => '1',
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    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
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          'add' => '1',
          'edit' => '1',
          'del' => '1',
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      'member' => 
      array (
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      'html' => 1,
      'urlrule' => 5,
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    'displayorder' => '0',
    'acount' => '5069',
    'mid' => 'article',
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    'catids' => 
    array (
      0 => '25',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchawenhua/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  26 => 
  array (
    'id' => '26',
    'pid' => '0',
    'pids' => '0',
    'name' => '普洱茶人物',
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    'pdirname' => '',
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    'disabled' => '0',
    'ismain' => '1',
    'childids' => 26,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
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      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '1712',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '26',
    'catids' => 
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      0 => '26',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puercharenwu/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  27 => 
  array (
    'id' => '27',
    'pid' => '0',
    'pids' => '0',
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    'pdirname' => '',
    'child' => 0,
    'disabled' => '0',
    'ismain' => '1',
    'childids' => 27,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '4059',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '27',
    'catids' => 
    array (
      0 => '27',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchayangsheng/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  28 => 
  array (
    'id' => '28',
    'pid' => '0',
    'pids' => '0',
    'name' => '普洱茶品牌',
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    'pdirname' => '',
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    'ismain' => '1',
    'childids' => 28,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
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      'admin' => 
      array (
        2 => 
        array (
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          'add' => '1',
          'edit' => '1',
          'del' => '1',
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      'member' => 
      array (
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      'html' => 1,
      'urlrule' => 5,
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    'displayorder' => '0',
    'acount' => '792',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '28',
    'catids' => 
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      0 => '28',
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    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchapinpai/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  29 => 
  array (
    'id' => '29',
    'pid' => '0',
    'pids' => '0',
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    'pdirname' => '',
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    'ismain' => '1',
    'childids' => 29,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
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      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '2504',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '29',
    'catids' => 
    array (
      0 => '29',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchapingce/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  30 => 
  array (
    'id' => '30',
    'pid' => '0',
    'pids' => '0',
    'name' => '普洱茶产品',
    'dirname' => 'puerchachanpin',
    'pdirname' => '',
    'child' => 0,
    'disabled' => '0',
    'ismain' => '1',
    'childids' => 30,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
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    'displayorder' => '0',
    'acount' => '2598',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '30',
    'catids' => 
    array (
      0 => '30',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchachanpin/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  31 => 
  array (
    'id' => '31',
    'pid' => '0',
    'pids' => '0',
    'name' => '普洱茶减肥',
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    'pdirname' => '',
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    'childids' => 31,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
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      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
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      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '601',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '31',
    'catids' => 
    array (
      0 => '31',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchajianfei/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  32 => 
  array (
    'id' => '32',
    'pid' => '0',
    'pids' => '0',
    'name' => '普洱茶美容',
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    'pdirname' => '',
    'child' => 0,
    'disabled' => '0',
    'ismain' => '1',
    'childids' => 32,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '520',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '32',
    'catids' => 
    array (
      0 => '32',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/puerchameirong/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  33 => 
  array (
    'id' => '33',
    'pid' => '0',
    'pids' => '0',
    'name' => '茶商茶农',
    'dirname' => 'chashangchanong',
    'pdirname' => '',
    'child' => 0,
    'disabled' => '0',
    'ismain' => '1',
    'childids' => 33,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
      ),
      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
    'acount' => '1138',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '33',
    'catids' => 
    array (
      0 => '33',
    ),
    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/chashangchanong/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
    ),
  ),
  34 => 
  array (
    'id' => '34',
    'pid' => '0',
    'pids' => '0',
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    'pdirname' => '',
    'child' => 0,
    'disabled' => '0',
    'ismain' => '1',
    'childids' => 34,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => '0',
      'linkurl' => '',
      'seo' => 
      array (
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      'template' => 
      array (
        'pagesize' => '20',
        'show' => 'show.html',
        'category' => 'category.html',
        'list' => 'list.html',
        'search' => 'search.html',
      ),
      'admin' => 
      array (
        2 => 
        array (
          'show' => '1',
          'add' => '1',
          'edit' => '1',
          'del' => '1',
        ),
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      'member' => 
      array (
      ),
      'html' => 1,
      'urlrule' => 5,
    ),
    'displayorder' => '0',
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    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '34',
    'catids' => 
    array (
      0 => '34',
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    'is_post' => 1,
    'tid' => 1,
    'url' => 'https://www.puerwang.cn/chajuchaji/index.html',
    'total' => '请使用count标签查询',
    'field' => 
    array (
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  ),
)

'/puerchaxinwen/a-36107-[page].html'

''

'https://www.puerwang.cn/puerchaxinwen/a-36107.html'

array (
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  'c' => 'show',
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  'm' => 'index',
)